Summary of Work
I led creative for the launch and evolution of NBA TopShot x SuperDraft, a groundbreaking game mode where users could draft fantasy lineups using their owned TopShots. I merged NBA TopShot’s visual identity with SuperDraft’s across logos, product experiences, landing pages, social assets, promo videos, and a stakeholder pitch deck—delivering a cohesive, high-impact rollout.
Social Media Assets
I collaborated with TopShot’s brand leads to design unique social media assets that spotlighted the fantasy experience and exclusive merchandise. These visuals were crafted to drive awareness of the new TopShot x SuperDraft product across all channels—blending brand authenticity with eye-catching design to engage both fantasy players and TopShot collectors.
Video Creative
I led the creation of promotional video content to support the launch of the TopShot x SuperDraft demo game, driving the narrative from simulated NBA 2K matchups to real-money contests featuring live NBA player performances. I collaborated with internal and external teams to deliver engaging streaming content, seamlessly blending simulation footage with fantasy gameplay to educate and excite users around this innovative new format.
Chris Medeiros Design 