Goal
The goal of this project was to create responsive design elements and layouts for Fanatics Sportsbook’s user acquisition landing pages, enabling their team to scale and support the growth of their product.
Component Creation
Master components were created to align with their current mobile app’s design system, allowing use across multiple placements when building additional pages.
Tailored State Pages
Specific treatments for state pages were designed to visually reflect the products and features available in each region, ensuring accuracy and compliance with local offerings. Tailored layouts incorporated dynamic content blocks, allowing for state-specific promotions and feature highlights, while maintaining consistent branding.
Graphics
Graphics were meticulously produced to adhere to brand guidelines, ensuring consistency while bringing pages and content blocks to life. Utilizing graphic design principles such as balance, contrast, and alignment, each visual element was crafted to draw attention and reinforce key messaging.
Designing For Results
Driving new customer action relied on clear layouts emphasizing offers and unmissable CTAs. Bold typography, vibrant buttons, and strategic visual hierarchy guided users naturally from engaging headlines to actionable steps. Clean spacing, strong contrast, and consistent patterns reduced cognitive load and ensured a seamless experience. These UI principles created a focused, intuitive journey that drove campaign success.
Chris Medeiros Design 